When to choose native
Pick native when you are judged on outcomes such as leads, purchases or installs. Because the ad reads like part of the page, people are more willing to engage, and you can bid toward a target cost per result.
Comparison
Native ads vs display ads
Both formats run on websites and apps across the open web. The difference is how they fit in: display ads sit around the content, while native ads take on the look of the content itself.
| Native ads | Display ads | |
|---|---|---|
| Look and feel | Matches the style of the page, feed or app it appears in | Banner or box that stands apart from the content |
| Where it runs | Recommendation feeds, in-article slots, newsletters, app feeds | Header, sidebar and footer slots around the content |
| Reader attention | Seen as part of the reading flow | Often skipped through banner blindness |
| Best for | Clicks, leads, sales and installs | Wide reach and visual brand recall |
| Typical pricing | CPC, optimised toward cost per outcome | Mostly CPM (per thousand impressions) |
| Creative | Headline, image and short description | Fixed-size image or animated banner |
When display still fits
Display works for broad reach and strong visual branding, such as a product launch. Many advertisers run both: display for awareness and native to turn that interest into action.
How Growth-Vector avoids banner blindness
Growth-Vector places editorial-style ads across a network of 11,000+ premium publishers, so your message appears where people are already reading. Every ad is clearly labelled as sponsored, and the auction bids toward your target cost per outcome, helping you scale beyond search and social.