Native advertising

Native advertising examples

Native ads match the look of the page they appear on, so they feel like part of the experience rather than an interruption. Here are the four formats Growth-Vector runs across the open web.

The ads below are illustrative examples, not real client campaigns.

The Ledger
Sponsored · Example brand
The Ledger
Website engagement

Recommendation feed

Below articles on news and lifestyle sites

  • Headline written like an editorial story
  • Image that matches the feed's style
  • Clear 'Sponsored' label
Sponsored · Example brand

5 ways teams cut reporting time in half

Brand awareness

In-article unit

Between paragraphs of an editorial page

  • Appears at a natural reading pause
  • Short, useful message
  • Only charged when it is actually seen

Daily Post — Morning Brief

Sponsored · Example brand

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Lead generation

Newsletter placement

Inside publisher email newsletters

  • Reaches readers who chose to subscribe
  • Single clear call to action
  • Works well for sign-ups and downloads
Sponsored · Example brand

Plan workouts in 30 seconds

Install
App promotion

In-app card

Inside content feeds of mobile apps

  • Matches the look of the app
  • Install button in thumb reach
  • Optimised for actions after install

What makes a native ad work

  • Always labelled. A clear "Sponsored" tag keeps readers' trust and meets advertising rules.
  • Useful first. Headlines that promise something helpful beat ones that shout about a product.
  • Fits the setting. The image and tone should suit the site, newsletter or app it appears in.
  • Tested constantly. Trying several headlines and images shows quickly which one earns the click.